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Although there are 3 main commercial search engines - Google, Yahoo and Bing - Google owns more than 90% of the UK search market, which makes it a key player for search traffic in the UK. Amazingly 97% of all search traffic comes from Page 1 of Google, and around 40-45% of that traffic comes from position 1. A further 11-18% comes from position #2. It is therefore vitally important that the people searching for the products or services you offer, are able to find your website in the search engines. More and more people are turning to the web to search for products and services instead of picking up the local phone book or yellow pages. It's therefore a crucial part of any business these days, to allocate a marketing budget to online marketing. SEO is perfect for driving targeted visitors to your website. It will offer an increase in revenue, publicity and exposure to your site.
 
Understanding the advantage of using quality SEO techniques is vital when any company is deciding if they should run a search engine optimisation campaign. It is also crucial that they select a company who are skilled in On-site and Off-site optimization. On-site optimization is optmising your website to make it search engine friendly. Off-site optimization is where you build links from other websites to your website. This is done by adding links to your website on forums, blogs, articles etc. This is a major factor in getting your site ranked higher in the search engines. On-site optimization is normally done at the beginning of a campaign, and the Off-site optimization is an ongoing monthly part of the SEO campaign.
 
We have listed five of main benefits of a well run SEO campaign below:
 

1. Return on Investment: Pound for pound, an SEO campaign will deliver a greater return on your investment than almost every other comparable kind of online marketing. What this means is an increase in your sales as well as your overall profitability.
2. Controlled Costs: Search engine optimisation campaigns have fixed monthly costs and simply need a small amount of money to get them started. They are able to start paying for themselves with the boost in traffic, customers and sales. 
3. Targeted Traffic: SEO has the capacity to target people searching specifically for your products or services on the web and drive them to your website. These searchers are motivated buyers so you will therefore get higher conversion rates and increased sales.
4. Site Usability: A correctly optimized site is going to be highly visible to the search engines and will load quickly for visitors, who'll then have a very pleasant experience browsing and buying on your site. 
5. Increased Visibility: Once set up, a properly designed and optimized site will stay on top of the rankings over a long-term. This will help to increase visibility for your company as well as your brand.

For more information on our Search Engine Optimisation services click on the link 

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