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The common feature that all the best websites have is the way that they connect with their potential customers. Below is a list of five things to consider when deciding what should be included on your company website.

Are you providing information of some kind?

Information is a great way to get people returning to your website and place you as an industry expert. Supplying information about your sector can help ensure your name resonates when people are discussing your particular field of expertise. Offering the extra information is also a great opportunity put a human face on your company which will allow people to build up a connection with you that they may find harder to build with a faceless corporation.

How will you reach your potential customers?

The internet’s first pages were devised by Tim Berners-Lee in 1989. This marked the era of web 1.0 in which web users could find the relevant web page of the company to read the information that they present. Since this time the internet has changed dramatically with the advent of social media and proliferation of smart phones. This has led to a vastly increased amount of options of ways to connect with potential customers and consumers demanding a more interactive web experience. Twitter, Facebook, Youtube, mobile applications are some of the potential avenues to market and the best ones will allow you to easily remind your customers and potential customers of who you are and why they should use you.

Are you trying to reinforce a brand image?

The brand and image of a business are vital to its success. Strong brands can generate customer trust, which is particularly important in e-commerce where there are often concerns over privacy and security.

It is always important that the name is easy to spell and if you are starting the website from the beginning then it is important to see if the domain name is available for the brand name that you are looking for as this will improve your chances of being found.

What is the demographic of your audience?

A fundamental for any business is to understand their potential market. A full understanding of their potential market and how it operates allows them to fully understand what content would appeal to them, how to reach them and how to convert this interest to business. If you don’t know who your audience then the chances are you won’t be able to sell to them.

What are you offering that would make people interested in what you do?

Blendtec are a company who sell blenders. It’s not a business that most people find too exciting but they managed to rack up millions of Youtube viewings and spread their brand name through the internet by blending a variety of things. The videos allows Blendtec to increase their sales by 500% in 2007. Here is a clip of them blending an Ipad .

The point is that even if it a more sombre example such as an IFA discussing good investment options, good content will always spread which leads to visitors, which in turn leads to more business.