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7 ways to publicise your website

Let's assume your website has been finished and is looking good. A good web developer should have done all the technical stuff by putting the organic search engine optimisation in place. These may need tweaking in the future and you may even be considering a pay-per-click campaign however I will not touch on these areas in this article but instead describe 7 things that you should be doing or considering to ensure that people know about your site and therefore, your business.

1. Include Your URL on Stationery, Cards, and Literature. Making sure that all business cards, stationery, brochures, and literature contain your company's web address is the vital first step in making sure that your current customers know about your website. I recommend leaving off the http:// part and including only the www.domain.com portion. This helps current customers know more about your services and why they should continue to use you.

2. Promote using traditional media. If you have found traditional print advertising effective then continue and be sure to include your URL in any display or ads that you purchase in trade journals and newspapers etc. View your website as an information adjunct to the ad. Use a two-step approach: (1) capture readers' attention with the ad, (2) then refer them to a URL where they can obtain more information and perhaps place an order.

3. Consider traditional media to drive people to your site, direct mail, classifieds, post cards, etc. can be used to promote websites and just because "old media" strategies aren't on the Internet doesn't mean they aren't effective. A mixed media approach can be very effective.
4. Tell people about the site and promote the benefits. People are unlikely to be enthused by the phrase, "Come to our site and learn about our business" but they may be suitably motivated by the phrase, "Use the free calculator available on our site." Creating extra content and added value can add cost and time but it is a great way of increasing traffic to your site and a motivation to link to the site.

5. Install a "Signature" in your E-Mail Program Most e-mail programs allow you to designate a "signature" to appear at the end of each message you send and it is important to ensure you are taking advantage of this and including information such as company name, address, phone number, URL, e-mail address, and a one-phrase description of your unique business offering.

6. Write Articles for Others to Use in Websites and Newsletters. You can dramatically increase your visibility when you write articles in your area of expertise and distribute them to editors as free content for their e-mail newsletters or their websites. Just ask that a link to your website and a one-line description of what you offer be included with the article. This is an effective "viral" approach that can produce hundreds of links to your site over time.

7. Issue News Releases. Find newsworthy events and send news releases to print and Web periodicals in your industry. The links to your site in online news databases may remain for several months and will temporarily improve traffic to your site and increase link popularity. Use a online news release service such as PR Web (http://uk.prweb.com). Placing your website URL in online copies of your press release may increase link popularity temporarily.

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