SoLoMo is an acronym for Social, Local and Mobile [1]and is changing the landscape of mobile application development. It refers to the accessibility of social networking enhanced by location based services that are supported by mobile devices and is now resulting in an ever-expanding business potential. More than a buzz word, SoLoMo represents a mobile internet...Read more
Although there are 3 main commercial search engines - Google, Yahoo and Bing - Google owns more than 90% of the UK search market, which makes it a key player for search traffic in the UK. Amazingly 97% of all search traffic comes from Page 1 of Google, and around 40-45% of that traffic comes from position 1. A further 11-18% comes from position #2. It is...Read more
Below is a picture of a typical Search Engine Results Page that is a site that is familiar to everyone in this day and age. The results highlighted in red are paid adverts and research shows that around 1/3 of users will click these for a typical search. Appearing high in the natural search is extremely valuable but can be a time consuming endeavour, the Google...Read more
Rarely does the sombre world of internet marketing make it into primetime news, but that changed this week with the court case between Marks & Spencer and Interflora. Interflora are suing Marks and Spencer for buying pay-per-click advertising on the adword of Interflora and various miss-spellings around this. This challenges a common, but ethically dubious area...Read more