It was too good to be true – A few years ago Google decided that they would make search more secure by sending users who have signed in with their Google account to a secure version of the site when they perform a search.
As a result , encrypted searches now reach over 30% of the searches and even over 50% for some industries causing an increasing rise in “(not provided)” data. More specifically Google cuts off keyword data altogether by switching all searches over to encrypted searches using HTTPS (Hypertext Transfer Protocol Secure), meaning that no more keyword data will be passed to site owners and limiting dramatically the ability to track users and their behaviours through keyword searches.
And this is not going to improve as an increasing number of business users using Gmail, Google and Google+ accounts, who are logged in every day and Android mobile phones need a Gmail account to work.
Although Google justifies this drastic change using the privacy and security grounds, it is not obvious that it is all about protecting users. If it was really the case, why does Google use and communicate these data to advertisers for commercial purpose? It is about money, as this will lead to more people having to pay up for these services and as the number of “Not provided” continues to rise, businesses may be obliged to purchase analytics and associated services to analyse their market in the very near future.
Now you know briefly about the new Office 2016, you may ask yourself: Do I need to upgrade Office 2016?
Although Microsoft has been pushing for an update of the licenses it isn’t compulsory to upgrade and in some cases we would advise to wait and ensure that other applications are compatible with the latest release. Also, using recent version of Office will not affect your work in any way. For users using Office 365, a free upgrade will be provided as part of the service, but once again, speak to your IT services providers beforehand.